SOFTSWISS looks to boost automation with latest update

SOFTSWISS has unveiled Motion, a new tool designed to enable CRM and retention teams to automate actions such as bonus issuance and segmentation through a ‘no-code workflow’.

Operators feed in a trigger, such as player registration or deposit, and set up a rule defining which players this rule applies to. The action then determines the outcomes, for example, issuing a bonus. 

Once set up, Motion runs these rules automatically without the need for manual involvement.

Suren Vardanyan, Head of Sales at SOFTSWISS Casino Platform, commented: “Motion addresses a common operational constraint for operators – the dependency on technical resources for everyday CRM execution. 

“By enabling teams to define and run player logic directly within the platform, it removes delays and manual steps. This allows CRM and retention teams to focus on strategy and player engagement, while supporting a shift toward more autonomous, where business teams can act faster and rely less on technical mediation.”

SOFTSWISS argued that by using Motion, CRM teams will have more time to focus on strategy and player engagement.

According to the company, more than 130 casino projects are already using the technology and have experienced faster campaign execution and reduced reliance on back-office support.

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