ICONIC21 expands global reach with Lynon integration

ICONIC21 has boosted the reach of its content through a new partnership with Lynon.

Through the deal, ICONIC21’s full suite of slots, live casino and virtual games will be available through Lynon’s aggregation platform.

Alina Mihaela Popa, Chief Commercial Officer at ICONIC21, said: “Collaborating with Lynon is a natural fit, as both companies share a commitment to fostering long-term, value-driven partnerships. Lynon’s ability to bring our products to a wide range of operators is a key component of our expansion strategy.

“By providing their network with our full palette of games, from the fast- paced Gravity Wheel to our latest instant-win titles, we are ensuring that more players can experience the quality and innovation that define ICONIC21.”

Among the content now available is ICONIC21’s Gravity series, including the newly released vertical game show, Gravity Wheel, which features dynamic multipliers in every game round in a bid to boost player engagement.

Tigran Ayvazyan, Managing Partner of Lynon, commented: “We are pleased to welcome ICONIC21 to our aggregation platform. Our goal is to offer operators the most comprehensive and engaging content available in the industry today. We believe the combination of ICONIC21’s fast-paced product portfolio and our seamless integration capabilities will deliver exceptional results for our partners.”

Want to hear more stories like this? Check out the new SBC Media YouTube Channel, the new home of all things multimedia at SBC, where our team deep-dives into the biggest stories from across the sports betting, iGaming, affiliate and payments industries.